Taylor Swift. The Marketing Queen.

Last week Taylor Swift played the Rogers Center in Toronto on her 1989 World Tour. She had two dates, Friday October 2nd (which I was at) and Saturday October 3rd. Both of her shows were sold out to 50,000 strong crowds of screaming and adoring fans, of which I was one.


Taylor Swift is a musician I grew up with. Yes, she is 7 years my senior but I grew up listening to her music which changed as I did. That is something that is very powerful. It gives you the sense you aren’t alone out there in the crazy years that are, being a teenager. Yes, I went through my hipster phase in which I, under no circumstances would ever admit to listening to T Swift. And then I came out of it and as 22 blasted through my car speakers I realized that I did not care what people thought of my addiction to Queen Swift.

I was never the fan who had her plastered all over my room or has her tweets on notification settings but I do buy her album every release day. I was online the very moment her tickets were on sale and yes I do have my very own pair of Keds by Taylor Swift.

Now that I am in marketing and can appreciate her from an all new level I have realized one thing. She is amazing at what she does.

I think her best selling feature is how true to herself and how genuine she really is. I have been to my fair share of concerts and never have I seen the look that graced her face when 50,000 people sang along to her ever famous “you belong with me”. It was one of  true gratitude and joy. She is someone who was born to do what she does. No marketing tactic can ever portray that message. She herself is her best catch phrase. She is real and relate-able and every girls best friend.

I truly hope that one day I can love my job as much as it looks like she does. So thank you, Taylor for one hell of a night!




Experience Friday. From Toronto.

Hi All,

So last week didn’t happen because well I was taking a vacation from life while I visited my 2 amazing and beautiful best friends in Toronto for the weekend. So here is what I learned:


Second Year Comes with Higher Expectations


For any first years who are reading this; be prepared. It is not all sunshine and rainbows. More is expected and you have to up your game to stay with it. I worked a lot a head so I didn’t have to think while I was away and I thought I would be totally fine… For the most part I was but missing even one class felt like I was a month behind and I even read the lectures!

Make Your Plan with Room


When I was making out my weekly plan last Sunday night to make sure I would have everything done and ready to go on time, I gave myself a buffer day. I planned to have a week and a half’s worth of work done in 3 days. It was the best thing I ever did. Aiming to have everything done and ready to be handed in Wednesday by 5 meant that when life happened and something was going to have to wait, I wasn’t left freaking out and panicking.

Sometimes You Just Really Need a Break


Life can suck sometimes and it can leave you grasping for air. The air I was grasping for was space from my real life and spending time with my friends. This allowed me to forget everything that was going on and just be me for a little while.

Taylor Swift is a Goddess


If I need to explain this… well… just no.

Sometimes You don’t Need the Support You Think You do


Last week I received an award for Academic Excellence in my first year at SLC. For me, that was a very proud moment and I thought that I would need Skipper there. Turns out the military life got in the way and Skipper couldn’t come. As much as I hate to admit this, I did just fine on my own. Skipper if you are reading this I am still upset.


And now a note from Skipper:

She’s wasn’t lying, it took a large amount of chocolate to quell this storm – Shout out to spin desserts in Kingston!