Well its actually lets be jealous of my super awesome vacation day! You are welcome, internet!!
I am just so funny!
Anyway! My family and I took 10 days and visited a few beautiful places including Canada’s little red rock, Prince Edward Island! Other stops included Old Quebec City and Moncton, New Brunswick. The point of this holiday was to just get a way for a little while and to see apart of this beautiful country that we had not. And trust me beautiful does not do it justice. It is an absolutely perfect little island. I loved every moment of it.
Sadly, Skipper was still off in BC for training and couldn’t make it out with us. Yes I know it is all horribly sad and I missed him very very much the whole time we were there!
The whole trip was spectacular but traveling through 4 provinces that are vastly different really gives you perspective and well the ability to look at how marketing is very different depending on the region. I noticed this huge difference in Quebec the most. Aside from 99.9% of the ads being in only french the one thing that was very different was the style of them. At least where I was in Quebec City. Everything was very editorial and high fashion. I didn’t see very many ads featuring everyday normal people wearing normal clothes. Many of these ads looked like they came out of The Capital from The Hunger Games if I am being 100% honest.
It was weird to see. Growing up out west meant that I am very use to John Deer ads and others for crop fertilizer and other boy like beer ads that came on during the CFL games. So that meant that the whole high fashion ads were a little out of my ordinary. This really completed my whole European vacation in Canada experience.
Sadly I wasn’t in beautiful New Brunswick long enough to see any of their ads. We stayed on the Trans Canada highway the whole way through which made for some amazing sites but sadly, no billboards.
Now once we were in PEI the one that I noticed was their lack of outdoor advertising done in several traditional methods that us City kids are use to. Even in Charlottetown. Yes there were transit ads and I am sure the inside of their super cute trolly style buses are decked out with the standard public transit ads. But there were no billboards that I saw. Everything there is very low key and relax. I get the feeling they are more interested in being outside experiencing life than staring at advertisements that block the view.
Like I said I loved every second I spent on Canada’s beautiful red island and I truly cannot wait until I am back. From the peaceful waves of the ocean to the rich history and culture I will always miss my visit. My travels to the island helped me reconnect with myself but it also reminded me why I am so blessed to live in the amazing country I do. Canada will always be my home and my favourite place in the world to be so thank you Prince Edward Island for reminding me that I am so fortunate to be able to call this stunning place home.
My dearest readers,
I am back. I am very sorry for the delay. I will be recapping the last month of craziness on Friday during my Experience Friday post.
Anyway, to get to my point. I was looking around trying to find inspiration for a post this afternoon and after a family vacation to Prince Edward Island where I had the chance to rediscover nature and all the benefits it has had for me and those I love I decided to dedicate this post to that very thing; nature.
GoRving lately has really hit home with me, especially with their latest commercial, Bring Back WIldhood. It talks all about forgetting the tech and connecting with the magic that is nature and the one thing Canadians have always identified with. They have been posting a lot on Facebook lately. Especially with these stunning photos which can be seen below. They inspire the child in me to run off into the wilderness with my pen and notebook and dream up crazy adventure stories with my 8 year old self again. And truthfully I hope they are having an impact on others who need to remember how important nature and the creativity it inspires really is.
To follow this similar theme Nature Valley recently woke some parents up with a 3 minute video on 3 generations and what their favourite thing to do as a child was. The boomers, their children and grand children are all featured in the interview. Unsurprisingly the boomers and their children remember the forts, hikes, sledding and berry picking that they grew up doing where as the grandchildren of the boomers love their email, video games, YouTube channels and texting.
As much as this whole entire video is a little scary, there is one part in particular that is the scariest. This my friends is the fact that an 8 year old girl enjoys doing emails. Now I am sure her emails include Facebook notifications (yes, 8 year old’s have Facebook now.) and newsletters from Webkinz, but come on. I HATE my emails and personally wish they would all just go away and reply to themselves most days.
All in all I think this is a great marketing tactic assuming that your product fits into the outdoor lifestyle somehow. Even more importantly I think this is a great reminder to everyone out there that nature and the outdoors are what taught so many of us important life lessons and help to not only develop that creative mind that I and many of my peers rely on so heavily now, but it also helped develop our immune systems that battle daily to keep us as healthy as we can be.
Working in an RV shop and doing the research on different camping options and tips to help with the social media sites means my ads and newsfeed’s are full of ads for various camping sites and what not.
This particular one from Go Rving Canada was really well done and reminds us all what it really means to be a kid in the summer. I believe that we live in a world that takes us away from nature and all of the wonderful experiences it provides us.
I’m not that old but I do remember being the days of elementary school. Those days I was rarely inside, especially in the spring and summer. Between the endless puddles to jump in and all the sports teams that took up my time I was only inside to eat and sleep. Back then which was only about 10 years ago I would find out where all my friends were because of who’s lawn all the bikes were on. Today it seems everyone knows where everyone else is thanks to social media. Don’t get me wrong I love my social media as much as the next person but I think that there is a time and a place for it, like everything.
This weekend my boyfriend and I went for a really beautiful, hot, sticky and long hike up at Frontenac Provincial Park. It was amazing. I loved every second of it and I loved the fact that I was in nature and not worried about the next email in my inbox or whoever needed to text me. It was nice for us to get out and reconnect with us before he leaves.
I think everyone this summer should take a page out of Go Rving’s book and reconnect with nature regardless of if you have kids.