This past week we have seen a lot of Miss Williams, not in a tennis match (although maybe she had one, I could not tell you) but in two new ad campaigns. One by Gatorade and the other by Beats By Dre. Now before I get into why I love Serena and why these ads are so perfect I want to say, I know sweet all about tennis. Sure I did the gym unit in high school that I was required to but to be honest its an all girls gym class in the tenth grade. How much do you think I actually learned? So this post will be about Serena as a person and someone I admire.
I have a lot of respect for her, she is a powerful women both on and off the court. I love it. I love her confidence and the fact that she does not give a flying crap what anyone else thinks about her and her body. At least that’s what it looks like to me.
In the Gatorade spot we see her growing up and her rise to success in the tennis world. It talks about her power and well just how much of a roll model she is. This one wins the match in my humble opinion by showing such a positive power.
Then we flip over to the Beats By Dre spot. This one in my opinion has missed the mark. It isn’t believable. We hear the haters talking about Serena in a way that just doesn’t match her current success. It feels force. That being said I really love her outfit so…
Take a look for yourself!
Yea totally dumb headline but I laughed! So I saw the other day on Adweek (yes, my teachers have turned me into a marketing nerd) that the new trend to reach the ever lovely millenials is to team up with YouTube stars and shamelessly self promote. It actually makes a lot of sense. I personally have never been really big into the whole stalk people on YouTube thing but I listen to records so what do I know, right?
Don’t answer that.
The first one of these fancy new YouTube sponsorship-I-want-your-viewers thing that I saw was the Hannah Witton (she also blogs and you can visit that amazing piece of internet here) and Durex one. Holy shit I cried laughing. She is hilarious and I totally logged into my YouTube/Gmail account and followed or subscribed or nicely started stalking her or whatever the proper term for YouTube is…
ANYWAY. The video is actually pretty funny. She talks about sex *gasp* and relationships and super awesome things like that!
The other one that I watched while doing a little digging on the subject was the Rhett and Link teamup with Toyota video. HILARIOUS. I watch their stuff when I need a good pick me up.
This trend doesn’t shock me at all. Many of these channels, especially the beauty ones, have been promoting brands for a long time now. The only difference is the people who run these channels are being paid with the whole partnership/sponsorship thing. So really it is marketing at it’s finest. Take something pure and commercialize it. Simple. Ha. Ha. Yea not so simple.
But here is some puppies playing to distract you from that super lame ending! Happy Wednesday Y’all!