The Magic of the Data Base

Hey y’all!

This week in my direct marketing class we have been learning all about data base software and the important service they provide. Yes, I tried very hard to not fall asleep. But it is important stuff. I swear I won’t bore you with the details I will however talk about something really cool that happened to me.

I am getting some awful cold and whenever I feel it coming on I dash to my tea shelf and pull out Cold 911. It is this amazing tea from David’s Tea that is full of awesome stuff including peppermint and juniper berries and trust me this is amazing. I had 2 cups yesterday and I feel almost back to normal today. That being said I did call it a night pretty early yesterday but that is not the point.

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Anyway, when I went to find some on Monday I realized I was fresh out of my little savior as was Skipper so off I went to David’s Tea to stock us both up. I used my super handy Frequent Steeper loyalty card during my purchase a carried on my merry way.

Side note: Anyone who shops at David’s Tea NEEDS one of these cards. They are amazing!

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Today I opened my email to find a little surprise. An email from David’s Tea letting me know about their Cold Season package full of all kinds of good things for those of us who are all stuffed up. Yes it could be a coincidence but I would like to blame our friend the Data Base.

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Because I used my lovely loyalty card that tracks my purchase history and all that information is likely sent into a data base that helps David’s Tea target specific messages to specific customers. So thanks to my recent purchase at their store I received my lovely informative email!

So there my friends is the magic of the Data Base!

No, my teacher did not assign or pay me for this post, I swear!

-M

Old Spice Does it Again

Well they have done it yet again. Old Spice took a totally ridiculous ad and well does what they do best. Made it funny and well not seem like advertising. But it works. Skipper and I watched it last night and guess what he’s getting in his stocking this year?

I’ll let you all enjoy the Old Spice magic for yourselves now.

-M