My Earth Day pledge

Today is earth day. Today is the the day, at the UN, 175 countries joined together and signed a treaty. Not just any treaty, a treaty in which the world said in unison enough. Enough of the systematic slaughter of our country. Today was a historic day. And today, I will do my part. I have decided to become a vegetarian.

Recently, I watched Vegucated. This was eye opening to say the least. Not only is the beef industry awful to animals but beef production is a large contributor to green house gases. In fact, you are doing more for the environment by cutting out beef consumption for a year than you are but parking your car for the same amount of time. (non-believer, please watch Vegucated. It’s on Netflix).

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This is all coming from a girl who salivates at a 8 ounce bacon wrapped fillet cut of perfectly grilled AAA sterling cut Alberta beef. Trust me this was not an easy decision. I still bleed my Alberta blue.

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But after many days of hard thought I have decided to change my world, for my health, for the planets health and well for my budget.

So dear readers, wish me luck. These next few weeks will not be easy.

-M

Have we gone to far?

I will soon work in an industry that tries to reach people at all hours of the day regardless of where they are. But where does that stop? When is enough enough? When is the point where we say “okay that’s enough, we have invaded to much?”

Recently I read an article that was predicting the future of advertising and where we might end up. It was scary. Currently one of the few places left where we don’t have to see ads is in our sleep. Well sadly that may be no longer. In fact, according to a Dutch production company, that may be the next frontier of advertising.

Do I have an issue with this? Absolutely, dreams are our bodies way to process what has happened during the day. It is a natural process that can tell you a lot about your overall health. My sleep habits were what ultimately lead to my anxiety diagnosis. Those dreams are special places that are not to be disturbed. There is a line and ALL marketers need to be very aware of it.

So please, to those who came before me and currently have a stronger voice than I do; put a stop to this before it becomes more than just a short film.

Find out more here.

-M

 

The Magic of the Data Base

Hey y’all!

This week in my direct marketing class we have been learning all about data base software and the important service they provide. Yes, I tried very hard to not fall asleep. But it is important stuff. I swear I won’t bore you with the details I will however talk about something really cool that happened to me.

I am getting some awful cold and whenever I feel it coming on I dash to my tea shelf and pull out Cold 911. It is this amazing tea from David’s Tea that is full of awesome stuff including peppermint and juniper berries and trust me this is amazing. I had 2 cups yesterday and I feel almost back to normal today. That being said I did call it a night pretty early yesterday but that is not the point.

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Anyway, when I went to find some on Monday I realized I was fresh out of my little savior as was Skipper so off I went to David’s Tea to stock us both up. I used my super handy Frequent Steeper loyalty card during my purchase a carried on my merry way.

Side note: Anyone who shops at David’s Tea NEEDS one of these cards. They are amazing!

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Today I opened my email to find a little surprise. An email from David’s Tea letting me know about their Cold Season package full of all kinds of good things for those of us who are all stuffed up. Yes it could be a coincidence but I would like to blame our friend the Data Base.

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Because I used my lovely loyalty card that tracks my purchase history and all that information is likely sent into a data base that helps David’s Tea target specific messages to specific customers. So thanks to my recent purchase at their store I received my lovely informative email!

So there my friends is the magic of the Data Base!

No, my teacher did not assign or pay me for this post, I swear!

-M