This past week we have seen a lot of Miss Williams, not in a tennis match (although maybe she had one, I could not tell you) but in two new ad campaigns. One by Gatorade and the other by Beats By Dre. Now before I get into why I love Serena and why these ads are so perfect I want to say, I know sweet all about tennis. Sure I did the gym unit in high school that I was required to but to be honest its an all girls gym class in the tenth grade. How much do you think I actually learned? So this post will be about Serena as a person and someone I admire.
I have a lot of respect for her, she is a powerful women both on and off the court. I love it. I love her confidence and the fact that she does not give a flying crap what anyone else thinks about her and her body. At least that’s what it looks like to me.
In the Gatorade spot we see her growing up and her rise to success in the tennis world. It talks about her power and well just how much of a roll model she is. This one wins the match in my humble opinion by showing such a positive power.
Then we flip over to the Beats By Dre spot. This one in my opinion has missed the mark. It isn’t believable. We hear the haters talking about Serena in a way that just doesn’t match her current success. It feels force. That being said I really love her outfit so…
Take a look for yourself!
My Friday isn’t going to be ending any time soon as Skipper lands very late tonight so I will be posting my usual Friday post on Sunday (hopefully) as well I will be lost in Skipper land for the foreseeable future. I haven’t seen him in 2 months, okay?! I deserve a little time!
Anyway, this morning I was getting ready and well I did sleep last night the excitement woke me up earlier than usual this morning. So me being me and getting all of these crazy ideas in my head that I need to impress Skipper today, I did my make up. I know in the blog world you never see my face but my make up routine consists of a little bit of mascara and concealer so for me a full face is a fair bit of make up. And well this got me thinking. Women today wear make up as a mask. I have certainly done it as I am sure many of my peers have as well but what scares me is I take mine off, others don’t.
For 19 I am on the confident side and I have my parents and coaches to thank for that. Growing up and hitting puberty meant I, like every other 14 year old girl went through the awkward, I am uncomfortable with my new body phase, but the difference is my parents wouldn’t let me quit sports and provided me with the skills I needed to grow past that which I did. Now I am not saying it was easy, it took me years to get past it.
And I still have days where nothing I put on will hide whatever is bugging me that day but at the end of the week I love my body and all of the amazing things it does. I am lucky.
However, I find that the beauty industry, especially lately, has being doing the exact opposite of what it should be doing. It puts women down. It plays off what makes them insecure and uses models that allow for unrealistic expectations. Karlie Kloss is a beautiful women but I’m 5’6 the odds of me ever looking like her are literally impossible. But that type of thinking isn’t common in my age group.
Yes, given what today is I to spent ridiculous amount of money on new make up and I suppose that will make me a bit of a hypocrite but in my mind I am not doing it to hide. It isn’t a mask. I just want to look my best.
It seems to me that with all of this focus being on feminism and pushing back against people’s ideas of what a women should be we have forgotten that sometimes it is FUN to dress up.
I guess what I am trying to say is I wish the beauty industry would help build self esteem and stop selling to our weaknesses and start selling to our strengths because we have a lot of them.
Alright so this afternoon I cruising around my Facebook news feed and I noticed that Hillary Clinton was trending and being a supporter of women in politics, I clicked on it. Turns out she is running for the Presidency. I’m not going to lie my first reaction was “Go Hillary!” I think it would be pretty freaking awesome to see a female president.
So stupidly I kept clicking around the internet and landed on a post on mashable.com. Turns out people are extremely concerned with her campaign logo. Yes, that’s right her logo.
Now I’m no graphic designer here but it’s a logo people. Isn’t the campaign platform and what she is planning on doing for American’s slightly more important? I could totally be wrong on that one but it just seems silly to me that everyone needs to attack her logo…
I mean I’m just a silly Canadian so what the hell do I know, right? I still think its annoying that everyone needs to care more about whether or not she wore make-up to the grocery store than what she’s doing as Secretary of State. So I guess that makes me old fashion *she said sarcastically*.
I think everyone should grow up and find more important things to talk about on the internet then a logo. Like for example the fact that she has a pretty sick announcement video or I don’t know maybe the fact that a FEMALE IS RUNNING FOR PRESIDENT. Call me crazy but I think that is pretty important and very very awesome.
Okay I love my clothes and shoes. A LOT. Like major big time. Sometimes even more than my boyfriend (shhh). No I am not high fashion by any means. I simply love what I like.
Now one day when I was wandering around the inter-webs looking for some design inspiration for a campaign I was working on in class I stumbled upon the Terre Des Femme’s super awesome ads. Terre De Femme is a women’s rights group in Europe.
Yes I know that they’re talking about the gender biases that women face based on the close they wear which is totally dumb by the way. If you want to let your hair down and *gasp* wear a short dress then do it! The world is your playground, girl!
But really they are stunning ads that speak volumes in a few simple words. They way they use negative space to draw interest towards the measuring words is captivating. I love how they used a pale colour pallet. This will stand out a lot in a world full of high colour ads for sure.
The one thing that I love the most about these ads is yes their message but how simply they communicate it. There isn’t a need for reams of body copy. A simple tagline at the bottom is really all that’s needed to make these ads stand out.
The sad part about this is how true it really is. It is sadly still around. I hear guys call girls many of these names simply by looking at what they are wearing without getting to know them at all. I am sure similar words have been used about me to. I would love to meet the guy who has said the words and show him that I am and never will fit any of the labels he hap hazardly threw my way because he thought he could tell the type of person I am by just glancing at the hem line on my skirt.
So hats off to you Terre De Femme! And to any guys out there who still do this, next time you need to call a girl a name because of the height of her heels, go talk to her first. You’d be surprised what you find.
Lastly to all you lovely ladies, wear whatever the hell you like, and paint the town whatever colour you want because at the end of the day you have to be true to you and no one else.
Recently, Emma Watson, who played one of the most beloved characters the world has ever seen; Hermione Granger, gave a speech at the United Nations Assembly. Now this wasn’t just any speech. This speech has the potential to define a generation.
The speech she gave was breath taking and shocking and perfectly accurate. This amazing gift to humanity was on one of the biggest elephants in the room; gender equality. Now I’m sure by now you are asking yourself what in the word gender equality or feminism could have to do with advertising but I think you may be surprised
You see if this whole “He for She” project works (which for the record, I am praying to every god out there it does) we will start to see a massive change in the way advertisers market to their audiences. No longer will half naked men and women who have been completely altered with the beauty of digital editing to make them look absolutely perfect and youthful in every way possible be accepted.
Finally real men and women will be able to look at ads and magazines and feel good about themselves instead of trying to figure out how many more hours at the gym or meals skipped it will take to look like those models. We may actually be allowed to be happy with ourselves as who we were genetically designed to be.
This will force the marketing world to make a positive change; they may have to stop marketing to people’s insecurities and start marketing to more wholesome values again.
Obviously this change won’t happen overnight but like Miss Watson said, if we all stand together and free each other from gender stereotypes it will happen.