My soft spot

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Thanks to current events the Canadian Military has once again taken a for front in the news. Before I say anymore I send my condolences to the friends and family of Sgt. Andrew Joseph Doiron. Your lost will not be forgotten.

I first learned of this terrible accident while with my boyfriend normally the passing wouldn’t have hit me as hard as it had but he (my boyfriend) is a cadet at the Royal Military College of Canada. We haven’t been together very long at all but even in the short months I’ve known him it seems my sensitivity to all things military have been heightened. We were still just seeing each other during the shooting in Ottawa and as much as I will never forget that day because of the terrible event that unfolded, there is one thing that will forever be burned into my young brain; the way my boyfriend reacted. He was ready to do whatever it took to protect his family and me; a silly first year student at a public college who he had met less than a month before.

Military members are a different type of person. The sheep dog analogy is often used and it is very accurate. They are protectors through and through. That is always something I have admired about him and the rest of the military; their never ending dedication to our beautiful country and everyone who lives in it even though they will never know the vast majority of the people they defend on a daily basis.

The new recruiting ad released by Forces Canada does a beautiful job of embodying this spirit. The spot is full of passion, adventure, strength, pride, courage, danger, compassion and all the rest of the ideals that should be in a military recruiting ad regardless of what country it airs in.

But there is something special and different about the Canadian Military. This ad paints that difference so clearly you’d thing you were looking through the ice on a northern Canadian lake. They’re humble. At the end of the spot the narrator/voice of every military member I know says it. “We are the Canadian Armed Forces. That’s our job.” There is no ego stroke in that. It wasn’t said to make us sound better as a nation. It was simply said because at the end of the day these are still Canadian men and women doing what they do best; serving Canada proudly while still doing what we all do best; remaining humble.

Budweiser For The Win!

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Okay as a Canadian I truly never thought I would be so excited over an American beer commercial but I guess there is a first for everything! This ad is SO great. My inner white girl hasn’t been this excited since I bought my last pair of UGG’s.

The marketing team for Budweiser deserves a Nobel Prize for this gem. First off I mean who doesn’t want a puppy? They’re the best little creatures on the planet (yes I am a dog person). But the fact that Budweiser used HAPPINESS to talk about drinking and driving is so dang refreshing!

They grab the attention of every millennial out there. We love our emotional connections! The ad was all in all a huge success for Bud. It grabs the attention of the target demographic (yes millennials that means you) and keeps their attention for a whole minute! The product placement was strong enough to be noticed but it wasn’t being forced down your throat while taking attention away from the real message; drinking and driving effects everyone.

The one and only thing that bugs me about this ad is the ending. I mean come on guys? Who tells their dog that? Never once have I ever walked in my door and explained to my dog where I was and why I didn’t come home last night. I think the ending could have been a lot stronger than it was.

So the next time you stay over at a friend’s because you had too much to drink make sure you explain EVERYTHING to your dog the next day.

In all seriousness and in the spirt of this ad make good and safe choices, guys!