Valentines Day; a love hate relationship.

Okay I may be the only human in a relationship on the planet who is not celebrating valentines day. At all. My idea of a “special” date is literally doing the same thing that happens every weekend.

SO! I can still appreciate the beauty of Netflix and chill V-Day version…

The scary part is how well Netflix knows us. And knows our streaming habits. There is nothing healthy about it but it is what it is. So, happy streaming day!

-M

 

An Interesting Concept…

I’m sorry I truly never thought that a beer company would be marketing moderate drinking on a world wide scale but I have been proven wrong. Heineken has done it and well they have done well.

According to the Adweek article which you can read here, Heineken’s CMO, Nuno Teles, has stated that all of us crazed millennials don’t want to be out of control. We want to be in control of our reputations and in turn, destiny’s.

There is no doubt in my mind that the biggest driver in this recent move towards responsible and moderate drinking is the fact that if you act like an idiot the odds of that appearing on social media outlets is pretty damn good.

It is really interesting just how far our power goes and these ads are a prime example of that. Heineken knows that by doing this they could potentially be losing money. That being said they are talking to millennials from the same side of the conversation. By making our new fad “cool” they have just engaged their consumer base in a whole new way. They are now going after millennials by partnering with us and trying to find that common ground to stand on. Instead of trying to change the mind of the consumer they are working with the decisions already made. Cool move, Heineken.

 

Watch two of their ads below

-M

 

Ladies, Thank Nike.

Okay ladies,

This was just to good not to post.

Nike released a 2 minute ‘welcome winter’ spot and the stars are hot enough to melt the snow before it actually arrives.

I think the ad has something to do with their new super warm line that is to be available soon and thank god because it is getting frosty in Canada!

This will help you warm up I swear!

I know I am a big believer in gender equality and all that jazz and I am. So to make it fair, every person in this ad is super attractive and not because they are size 2 and super skinny but because they are FIT and HEALTHY!

Crazy thought I know!

So thank you Nike for that amazing spot! Couldn’t tell you what it was advertising but damn it’s fine.

Sorry, Skipper.

-M

What Your Car Colour Says About you. Apparently…

So Adweek released an article linking to a bunch of surveys that suggest many things about your car colour choices and you.

Its interesting. Recently there has been a lot of black, white and silver cars on the road and there are many explanations for this the range from our obsession with tech to our personal confidence levels.

black-white-grey-cars-hed-2015

Personally I think it has a lot to do with the age swing. Boomers still see these colours as signs of success. The sleek black SUV or the esteemed silver sports car are still their way of showing success and their love of all things material. And like it or not they are still responsible for a large part of the population.

Apparently the car industry has seen a 7% drop in the sales of our black, white and silver friends and an increase in metallic paint jobs in a variety of colours. This could be a reflection of the population shift as all of the kids of the boomers are now investing in vehicles and in their own way rebelling against their childhood social norm.

That is just my two sense and you can read the full article and let me know what you think here.

Tiny Sizes, Starbucks, and Adweek

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There is a really cool/weird trend in the fast food industry. According to the article on Adweek it is because of all us consumers who are ‘sugar aware’. The trend is causing companies to make a new smaller than a standard small size available. Many companies have been doing this for a while now but the most recent addition to the family is Starbucks with their adorable and still stupidly priced Frappuccino size. Sadly, like many things this will only be available until July 6th so my friends. Drink the cuteness while you still can!