Parfait

The semester is coming to a rapid end and with that comes the flood of client projects. One, in particular, was very special. This client was Parfait. We developed both a content marketing plan and a social media plan for this client. Content marketing is a great long term marketing strategy as it is something that will keep your customers engaged with the brand. It moves away from a hard sell type of content and towards something that reaches your customers on a personal level and helps to drive customer loyalty. The 80-20 rule is still a large factor.Content marketing speaks to that 20%. It also helps to increase your search engine ranking and social media traction. Want to learn more? The Content Marketing Institute has a great read on why this type of marketing should be at the core of all of your marketing plans.

Parfait is a local frozen yoghurt and speciality coffee bar in downtown Kingston. Their appealing storefront and prime location on Princess street draw a student and a young business professional crowd. They use high-quality products and locally sourced ones when possible. Their largest competition is Menchies due to their strong online presence and current downtown location. Their biggest issue is awareness, they have only been in business a matter of months.

Our strategy to help solve the issues of awareness is a content marketing plan that focuses on customer loyalty, trust, and engagement. Ultimately, these customers will become brand evangelists and continue to spread the word about Parfait. For now, the focus of the strategy is to reach the target audience as a friend and helpful source. To achieve this we developed content that is helpful and the target audience can relate to. It speaks directly to their pain points. This content is meant to help them either with tips and tricks, making them laugh or teaching them a new skill. that for both targets are a busy life. They are on the go either with school or work.  A full editorial calendar was developed to demonstrate the type of content that would be used. Some examples can be seen below.

Blog

Blogs are a great way to communicate larger messages. When done right they are extremely engaging and easy for the reader to share with others. They increase search engine ranking and increase social currency. They can really be about anything and are a great way to pad any content marketing strategy. They plant a seed in a customer’s mind that will be shared with others either online or through word of mouth. If that isn’t enough, 77% of internet users read blogs. (source) This particular blog post is directed at students. It talks about ways to survive the first month back to school. It will be posted mid-way through September and talk about different activities or things that make school life survivable. It is short and sweet but gets the message across in a funny way.

To read the post, click through here.

Infographic

Infographics are great shareable content that teaches the user something. They are very engaging and easy to understand thanks to the design elements and don’t take up a lot of the customers time. The infographic that was developed for the client targets both students and young professionals. It shows them how to properly tie a tie. This content is very useful and helps to ease some morning stress.

infographic

Video

Videos have become one of the most popular ways to share content over the last few years. They are engaging and easily shared. With features on Facebook like autoplay, it makes it easy to increase views and draw in an audience as the video begins for them to see. Our video focuses on the holiday season. Both of our target audiences can be engaged with these style videos. During this time of year, people want to see happy and heartwarming video content. This video fits perfectly into that description. People are also more forgiving about production value and really want to see content they enjoy watching.

Memes

Memes are a hugely successful trend that brings a humorous human element to social media in a way that has not been done before. They bridge social media, human emotions and pop culture together to create extremely engaging content. These memes will be released in November to bring a smile to very stressed students as they prepare for finals. The memes below relate to student life in a humorous way. They are easy to share and very easy to engage with.

meme-3 meme-2

meme-1

All in all, this has been a challenging learning experience. After 2 years of focusing on primarily promotional marketing, moving 100% away from that too strict content marketing took a lot to get my head around. But I know see the huge upside of content marketing for all businesses, not just Parfait.

Experience Friday

My day of multitasking!

th

I won’t lie I got a lot done today. How long it took me is a different story. I finally got a taste of what a career will really be like. I spent the day running around trying to accomplish a few things but life doesn’t run on the time line I need it to and sometimes you have to bend in order to get things done on everyone’s time tables. That being said I did manage to get a contest for the Greg Awards announced. You can check that out on the @slcamc instagram page!

Taylor-Swift-Shake-Off-GIFs

-M

Going back…

This Thursday I went back to my old high school. This time on my own to give a presentation to a class full of students who are getting ready to graduate. While I was presenting I remembered what it was like to sit in their seats. I took that very same class two years ago and heard a similar presentation on blogging and never in a million years did 17-year-old me believe that I would be blogging let alone win awards for it and then be giving talk on how to blog.

Below is about as wild as I got. Semi-Formal and I was stone cold sober. I guess another piece of advice I would give to myself at 17 is, there will be lots of time to get drunk and not remember nights. Enjoy these ones while you can because everything is about to change.

1897720_10152601422898206_1685090124_n

My amazing twin and I. Miss you, darling ❤

It made me realize just how much life changes when you leave the comfortable halls of high school. If there is anything I would say to 17 year old me or to any of the 17-year-olds sitting in that class Thursday morning listening to my talk on how to blog it would be this: let the world hear your voice. It is an amazing thing to say what you feel. It is empowering and freeing. Trust me, it is.

I was the kid who has always loved to write but has always been terrified of sharing my voice and my work with the world. In my classes I rarely shared my work and if I did it was usually only with the teacher and only because I had no choice. Then college happened and all of a sudden I was in a new environment with new people and I realized that eventually if I was going to be successful I was going to have to share my work. Then this blog happened and it gave me an outlet to do so and slowly develop my voice. I have and now it isn’t so scarring in fact it has become therapeutic.

So to all the 17-year-olds never ever be afraid to share your voice and try something new. Your perspective is important and needed. Your experiences are unique and deserved to be shared. As I writer I ask you to share your gift with the world, let us learn from your mistakes with you. Let us grow with you and let us experience along side you. There is nothing more powerful in this world than an empowered voice.

Experience Friday Reboot!

I am very happy to announce that little old me will be rebooting my summer segment on my experiences! This time it will be a little different. This time I will be talking all about my event planning experiences!

Some of you may remember my old posts from last April about the Greg awards. Well this year I am planning them! I started the process today without much to report on so check back next Friday for some stories and some more news! I am cooking up something good this year and can’t wait to share it all with you!

All my love,

-M

Experience 2015

It has been a year. One that has been full of ups and downs both personally and professionally. I have faced many tests and challenges of which I have passed and failed. But they have all been learning opportunities.

Many I have wrote about and some I have kept close to my heart but all have shown me many things about myself and the people around me.

So thank you, all. All of you readers have been apart of a year of growth for me. Thank you for your encouragement and support.

So here’s to you, the readers!

Happy New Year! I can’t wait for 2016!

-M

fuvtg

Experience Friday: Halloween

So last week was the week leading up to Halloween and well there is a lot to be learned from the sugar infused holiday.

Let your freak flag fly.

giphy(6)

Halloween is the one time of year we can be whoever we want. There is no judgment, no one to tell you ‘you’re doing it wrong’ there is no reason to not be whoever you want. So be the book character you wish could be your best friend or that movie star you hope you can one day be like and you know what of Malala is your role model then you do you and be her.

Don’t be afraid to ask

tumblr_mv9tbdzjZo1rvemjxo1_250

A lot can be learned from the hoards of kids running around knocking on doors begging for candy. There is nothing wrong for asking for things that you deserve.

Never forget the people you love

tumblr_mqnjh8btw31s6jvbvo1_500

Halloween when you are 19 is the biggest excuse to get wicked drunk and party your face off. But sometimes you have to do things for the people you care about that don’t involve a drop of alcohol and driving your drunken boyfriend home at 3 am while he sings the monster mash at the top of his lungs. Yes, Skipper, you owe me.

At the end of the day it is always the people around you who make it all worth it.

-M

How Many Hours Do I Work Per Week?

Many of you know that I have now moved to working from home for my employer. That means I can’t punch in and out on a standard time clock which well can be a challenge.

I did find this awesome blog post the other day and well this is how I do it. I also do this for project management at school. It allows me to be able to track how many hours I am spending on what and helps me keep my priorities in check.

I would so recommend reading Hannah’s post and trying this out!

-M

Source: How Many Hours Do I Work Per Week?