Someone recently told me that the way that I show I care about people is wrong. For a while, I thought about it and considered the way that I show I care. But here is the thing about love and affection, everyone shows and perceives it differently. It’s like marketing that way. If two people who have had different life experiences, different interests and different mindsets sit and watch the same advertisement they will get different things out of it.
I mean it makes perfect sense marketing like love and affection is not a perfect science, it is not even a science at all, really it’s an art. One that is not perfect and never will be. For marketers this can be an issue, how do you get 1000 people who all are different to understand the same message? Frankly, you don’t. In my opinion, this is way diversity in messaging comes into play. Once you understand the way your audience communicates, you can develop one message that can be shown in many ways.
Then all of sudden your message is understood by 990 people instead of 500.
Just something to ponder,