Why I cannot stand Apple’s new ad

Apple; the world’s leader in creating a cult-like following.  Yet their latest makes me want to gag. Maybe that’s the point but frankly, it’s weak compared to their normal high standards and emotional appeal strategy. The video below features James Corden, The Late Late Show Host, pitching ad ideas to Apple execs.  He is great. The ideas are wild and outlandish but the lady with the iPad ruins it with her awkward and clearly placed and scripted banter. You’ll see what I mean below.

It makes me sad to see this obvious slide from their former glory. I have always marveled at the advertising creativity to come out of this company and hopefully this is just a tiny bump in what is to come. Maybe they’ll even bring back to glorious Mac vs. PC ads!

-M

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