I will soon work in an industry that tries to reach people at all hours of the day regardless of where they are. But where does that stop? When is enough enough? When is the point where we say “okay that’s enough, we have invaded to much?”
Recently I read an article that was predicting the future of advertising and where we might end up. It was scary. Currently one of the few places left where we don’t have to see ads is in our sleep. Well sadly that may be no longer. In fact, according to a Dutch production company, that may be the next frontier of advertising.
Do I have an issue with this? Absolutely, dreams are our bodies way to process what has happened during the day. It is a natural process that can tell you a lot about your overall health. My sleep habits were what ultimately lead to my anxiety diagnosis. Those dreams are special places that are not to be disturbed. There is a line and ALL marketers need to be very aware of it.
So please, to those who came before me and currently have a stronger voice than I do; put a stop to this before it becomes more than just a short film.
Find out more here.
My life as an event planner is still rather boring. In fact I am still very early on and sadly cannot announce anything fun this week 😦
That being said I have learned that I am a big picture thinker who desperately needs to be able to see things on a monthly scale. So yes, I did spend 3 hours making sure all of my plans were pretty and ready to go. And yes I do feel better!
Sadly, that is all I have to report from this week. Maybe next week I will have some crazy catering story or something fun like that!
Okay y’all. We all know that I have a soft spot for emotional appeal strategies but this one is the one. This is the ad that will change lives. Well okay maybe that is a little much but it will turn heads. Maybe I am just a little jacked about award shows right now due to my new position as Greg Award Planner. Missed that post? Check it out here.
So we all know the Oscar nominations have been announced and well my new favourite movie was nominated for Best Picture! YAY! Brooklyn is the one I am talking about just in case you were wondering. That trailer you can watch here.
However, the Oscar’s also released their new ad campaign and well it’s golden. Check it out below and then keep reading!
Yea? See what I did there with the golden thing? Oh yea I am awesome!
Anyway! We do all dream in gold. We all have dreams and aspirations. We all have a drive that powers us forward regardless of if the gold we are chasing is Oscar or Greg or Olympic. So go forth, readers and find your gold and never, ever let anyone take it from you.
This Thursday I went back to my old high school. This time on my own to give a presentation to a class full of students who are getting ready to graduate. While I was presenting I remembered what it was like to sit in their seats. I took that very same class two years ago and heard a similar presentation on blogging and never in a million years did 17-year-old me believe that I would be blogging let alone win awards for it and then be giving talk on how to blog.
Below is about as wild as I got. Semi-Formal and I was stone cold sober. I guess another piece of advice I would give to myself at 17 is, there will be lots of time to get drunk and not remember nights. Enjoy these ones while you can because everything is about to change.
My amazing twin and I. Miss you, darling ❤
It made me realize just how much life changes when you leave the comfortable halls of high school. If there is anything I would say to 17 year old me or to any of the 17-year-olds sitting in that class Thursday morning listening to my talk on how to blog it would be this: let the world hear your voice. It is an amazing thing to say what you feel. It is empowering and freeing. Trust me, it is.
I was the kid who has always loved to write but has always been terrified of sharing my voice and my work with the world. In my classes I rarely shared my work and if I did it was usually only with the teacher and only because I had no choice. Then college happened and all of a sudden I was in a new environment with new people and I realized that eventually if I was going to be successful I was going to have to share my work. Then this blog happened and it gave me an outlet to do so and slowly develop my voice. I have and now it isn’t so scarring in fact it has become therapeutic.
So to all the 17-year-olds never ever be afraid to share your voice and try something new. Your perspective is important and needed. Your experiences are unique and deserved to be shared. As I writer I ask you to share your gift with the world, let us learn from your mistakes with you. Let us grow with you and let us experience along side you. There is nothing more powerful in this world than an empowered voice.
I am very happy to announce that little old me will be rebooting my summer segment on my experiences! This time it will be a little different. This time I will be talking all about my event planning experiences!
Some of you may remember my old posts from last April about the Greg awards. Well this year I am planning them! I started the process today without much to report on so check back next Friday for some stories and some more news! I am cooking up something good this year and can’t wait to share it all with you!
All my love,
Today marks a tragic day in the Harry Potter world. We have lost one of our own. Our beloved Snape has past on leaving this world for one far better and leaving us with only our memories of how it once was.
You live behind a legacy, Mr. Rickman. One that won’t be forgotten. Snape was lucky to have you bring him to life so beautifully.
May you rest in peace, Mr. Rickman and may the thoughts and prayers of all of us be with his family.
I’m sorry I truly never thought that a beer company would be marketing moderate drinking on a world wide scale but I have been proven wrong. Heineken has done it and well they have done well.
According to the Adweek article which you can read here, Heineken’s CMO, Nuno Teles, has stated that all of us crazed millennials don’t want to be out of control. We want to be in control of our reputations and in turn, destiny’s.
There is no doubt in my mind that the biggest driver in this recent move towards responsible and moderate drinking is the fact that if you act like an idiot the odds of that appearing on social media outlets is pretty damn good.
It is really interesting just how far our power goes and these ads are a prime example of that. Heineken knows that by doing this they could potentially be losing money. That being said they are talking to millennials from the same side of the conversation. By making our new fad “cool” they have just engaged their consumer base in a whole new way. They are now going after millennials by partnering with us and trying to find that common ground to stand on. Instead of trying to change the mind of the consumer they are working with the decisions already made. Cool move, Heineken.
Watch two of their ads below