As today is Monday, I would like to share one of the many things I have learned from Mad Men.
Don Draper is trying to pitch an ad campaign plan to a client from Kodak. The product is a projector.
Here is the scene.
Here is what I learned.
It does not matter what you are selling at all. The best way is to develop a personal connection to the product for your audience. Show them how your product will bring them he past, happiness, a new perspective. Show them how your product will bring them closure to inner peace, to taming their demons, everyone has them and we all want them silenced. If you can do that, if you can develop a bond with your audience sure you will sell some product but you have touched their lives and at the end of this crazy journey we are all on; isn’t that what it’s really all about?
Just some food for thought,