Feedly!

So there is this beautiful social media site out there called Feedly. For those of you who don’t know what this is, it is a website that allows you to customize your internet basically. It is similar to Pinterest in that it allows you to create categories and inside the categories you add different websites to create your very own and personalized feed that shows you only what you want to see!

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This is a screenshot of how my feed is organized and below is a list of all the websites I have filed under each category to help me see exactly what I want to!

Advertising

Where Marketers Go To Grow

Digital Buzz

AdWeek

Ads of the World

Top Rank

Trend Watching

Brain Food

CBC

The New Yorker

National Geographic Photography

TED talks

Brain Picking

TED talk video

Creative Juice

National Geographic Photography

Humans of New York

A Beautiful Mess

Boston Globe Big Picture

One Big Photo

News

The Globe and Mail

The Guardian

Time

CNN

New York Times

BBC

Macleans

Toronto Star

Ottawa Citizen

CBC

Foreign Policy

Economist

Social Media

Pro Blogger

Mashable

Social Media Examiner

Social Times

The Explorers Soul

Frugal Travel Guy

Johnny Jet

Nomadic Matt

Adventure

Now for the fun part!

traffic_2015_clio-low_aotw

Overall Idea

That Sony makes amazing noise cancelling headphones for real life. I like the idea with having the lyrics in the ad and the fact that you have to really look at the ad to understand what is all going on. I think using a little bit more colour in the ad to maybe highlight the lyrics would be a good idea but overall the ad is really well done.

Hierarchy

Image if first followed by text to create an image that allows for real life.

Colour

Black and white colouring helps depict noise in the busy street. The red in headphones draws the eye downward the show the actual product.

Typography

Text matches the everyday life message while not taking away from the image itself.

Imagery

The imagery of the busy city supports the idea that these headphones will allow you to tune out the rest of the world and all its noise.

Contrast

The black and white image stands out in the bright world of colour and demands attention. The contrast within the ad falls in the bottom right corner. The colour of headphones in contrast to the black and white ad makes the product stand out and helps to draw the eye downward.

Background

The blurred, fuzzy and steam filled background helps to add noise and create the feeling of a need for quiet.

Shapes

There are a lot of shapes in this ad. The small circle in the bottom right breaks up the noise of the photo subtle highlights the product.

Composition/Negative Space

There is no real amount of negative space but that is fine because it works really well for this ad. It helps sell the product well. The composition of the actual ad is really beautiful. The way the street in the background uses negative space to draw the eye down towards the lettering on the top of the bus is really well placed and from that point the busyness of the ad helps to almost create and I Spy effect until the consumer can find the rest of the words. This holds the attention of the consumer allowing for a stronger connection to the product.

heineken_ram_aotw_0

Overall Idea

The idea of this ad is to celebrate Chinese New Year. Being it is the year of the sheep/ram the 2 bottles are placed beside each other to depict the head of the ram. Green is also an important colour in Chinese cultures.

Hierarchy

The two bottles is really the center of this ad making the type follow second.

Colour

Colour is used well in this ad. The contrast of the black and white in the text makes the text stand out a lot as well as the green on the black makes for a very strong ad.

Typography

There is a lot of strength seen in this type of text. It is clean and simple but is very visually strong. It commands attention and makes for a clear and easy read.

Imagery

The image of the two bottle bottoms and the ram horns in the shadows is a cool effect. It also ties in the product as well as the message clearly. But the simplicity of the ad is stunning and captures the attention of the consumer

Contrast

The contrast of the colour is striking and ads a clean depth to the ad while still getting the point across. The Colour contrast also ads visual interest to the image while not overpowering the eye.

Background

The black background ads a simple drama to the ad which allows the eye to easily and calmly take in the whole ad.

Shapes

The Shape of the bottles maintains the eye in the middle of the page in order to be able to see the shape of the ram horns within the bottles. The logos in the bottom corners are easily seen but do not over power the ad in anyway.

Composition/ Negative Space

Negative space is used very well in this ad to keep the overall ad simple but still drawing the consumer in with strong contrast and composition. The makeup of the ad is well done. It allows for easy movement throughout the poster while still maintaining a striking and demanding photo.

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