Christmas according to WestJet

Last year WestJet released a video of them surprising a flight full of customers heading to the Calgary airport. In the video they set up a live video feed to Santa in a WestJet blue suit. Santa encouraged the travels to share their Christmas wishes with him before they jetted off to their future destination.

WestJet employees took notes on all the wishes of the customers and headed to various locations across Calgary to turn these wishes into a surprising and happy reality at baggage claim in the always beautiful and welcoming Calgary airport. The amazing WestJet staff made sure they covered all wishes big and small to bring holiday joy to all their customers that day. Gifts ranging from warm scarfs to flights home for the holidays to big screen TV’s were given out as snow fell around carousal 8.

Last years video makes me get all teary eyed every time I watch it. Yes, it partly has to do with the fact that Calgary will forever and always be my home and that magical airport is always the first thing I see when I finally get to breathe in that mountain air. But the magic of giving is so alive in this video so when WestJet released this year’s video I just could not contain myself!

This year’s video takes the same idea but to a very poor village. It is very heart warming what they do for this village and I won’t give anything away so make sure you watch it! These video’s are fantastic. They really show how much WestJet does care about their customers and with them it really isn’t about a sales pitch. I have yet to have a flight go poorly with them. Unlike many other airlines they have never lost my bags and they have actually held a gate open for a connecting flight because the previous one was delayed.

WestJet really does care and yes these videos are to attract customers and develop brand loyalty and all the other things that are wound inside the heads of their fabulous marketing team. It really isn’t about that at all. It’s about the spirit of the season and that sometimes showing that you do care can go a very long way.

Grab some tissues and enjoy, guys!

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One thought on “Christmas according to WestJet

  1. Pingback: You win some and you lose some | Marketing and Me

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