Okay as a Canadian I truly never thought I would be so excited over an American beer commercial but I guess there is a first for everything! This ad is SO great. My inner white girl hasn’t been this excited since I bought my last pair of UGG’s.
The marketing team for Budweiser deserves a Nobel Prize for this gem. First off I mean who doesn’t want a puppy? They’re the best little creatures on the planet (yes I am a dog person). But the fact that Budweiser used HAPPINESS to talk about drinking and driving is so dang refreshing!
They grab the attention of every millennial out there. We love our emotional connections! The ad was all in all a huge success for Bud. It grabs the attention of the target demographic (yes millennials that means you) and keeps their attention for a whole minute! The product placement was strong enough to be noticed but it wasn’t being forced down your throat while taking attention away from the real message; drinking and driving effects everyone.
The one and only thing that bugs me about this ad is the ending. I mean come on guys? Who tells their dog that? Never once have I ever walked in my door and explained to my dog where I was and why I didn’t come home last night. I think the ending could have been a lot stronger than it was.
So the next time you stay over at a friend’s because you had too much to drink make sure you explain EVERYTHING to your dog the next day.
In all seriousness and in the spirt of this ad make good and safe choices, guys!